Lenses and mirrors: the customer perspective on part-time marketers

By Harker Michael John  

Marketing Intelligence & Planning, Vol. 22, Iss. 6, 2004-06 ,pp. : 663-672

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer perceptions of service dimensions: cross-cultural analysis and perspective

By Cunningham Lawrence F.   Young Clifford E.   Lee Moonkyu   Ulaga Wolfgang  

International Marketing Review, Vol. 23, Iss. 2, 2006-03 ,pp. : 192-210

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A dynamic model of customer complaining behaviour from the perspective of service-dominant logic

By Tronvoll Bård  

European Journal of Marketing, Vol. 46, Iss. 1-2, 2012-02 ,pp. : 284-305

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A theatrical perspective on service performance evaluation: The customer-critic approach

By Harris Kim   Harris Richard   Elliott Dominic   Baron Steve  

Journal of Marketing Management, Vol. 27, Iss. 5-6, 2011-05 ,pp. : 477-502

Routledge Ltd

Access to resources Recommend Favorite

A self-determination theory perspective on customer participation in service development

By Engström Jon   Engström Jon  

Journal of Services Marketing, Vol. 29, Iss. 6-7, 2015-09 ,pp. : 511-521

Emerald Group Publishing Ltd

Access to resources Recommend Favorite