Author: Jones Rosalind Suoranta Mari Rowley Jennifer
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.29, Iss.5-6, 2013-04, pp. : 671-697
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Lancaster Geoff Waddelow Ian
Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. :
By O'Dwyer Michele Gilmore Audrey Carson David
European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. :