Videography in marketing and consumer research

By Belk Russell W   Kozinets Robert V  

Qualitative Market Research: An International Journal, Vol. 8, Iss. 2, 2005-02 ,pp. : 128-141

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Commentary Statistics in marketing and consumer research

By Baron Steve  

Journal of Customer Behaviour, Vol. 9, Iss. 3, 2010-09 ,pp. : 229-242

Westburn Publishers Ltd

Access to resources Recommend Favorite

Mapping consumer power: an integrative framework for marketing and consumer research

By Denegri-Knott Janice   Zwick Detlev   Schroeder Jonathan E.  

European Journal of Marketing, Vol. 40, Iss. 9-10, 2006-09 ,pp. : 950-971

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

CREDITSMART © RESEARCH: A STUDY OF CONSUMER FINANCIAL KNOWLEDGE AND IMPLICATIONS FOR SOCIAL MARKETING

By Perry Vanessa Gail   Ards Sheila  

Social Marketing Quarterly, Vol. 8, Iss. 3, 2002-09 ,pp. : 3-16

Routledge Ltd

Access to resources Recommend Favorite

Corporate identity and consumer marketing: A process model and research agenda

By He Hong-Wei   Mukherjee Avinandan  

Journal of Marketing Communications, Vol. 15, Iss. 1, 2009-02 ,pp. : 1-16

Routledge Ltd

Access to resources Recommend Favorite