Mapping consumer power: an integrative framework for marketing and consumer research

Author： Denegri-Knott Janice   Zwick Detlev   Schroeder Jonathan E.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.40, Iss.9-10, 2006-09, pp. : 950-971

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