Commentary Statistics in marketing and consumer research

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.9, Iss.3, 2010-09, pp. : 229-242

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Videography in marketing and consumer research

By Belk Russell W Kozinets Robert V

Qualitative Market Research: An International Journal, Vol. 8, Iss. 2, 2005-02 ,pp. : 128-141

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Commentary: Marketing Research Pitfalls in Product Development

By Valentin Erhard K

Journal of Product and Brand Management, Vol. 3, Iss. 4, 1994-04 ,pp. : 66-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measurement validation in marketing research - A review and commentary

By Alford B.L. Engelland B.T.

Journal of Business Research, Vol. 57, Iss. 2, 2004-02 ,pp. : 95-97

Elsevier

Access to resources Recommend Favorite

Storying marketing research: The twisted tale of a consumer profiled

By Quinn Lee Patterson Anthony

Journal of Marketing Management, Vol. 29, Iss. 5-6, 2013-04 ,pp. : 720-733

Routledge Ltd

Access to resources Recommend Favorite

Mapping consumer power: an integrative framework for marketing and consumer research

By Denegri-Knott Janice Zwick Detlev Schroeder Jonathan E.

European Journal of Marketing, Vol. 40, Iss. 9-10, 2006-09 ,pp. : 950-971

Emerald Group Publishing Ltd

Access to resources Recommend Favorite