Relationship marketing needs total quality management

Author： Morris D. S.   Barnes Bradley R.   Lynch James E.  

Publisher： Routledge Ltd

ISSN： 1360-0613

Source： Total Quality Management, Vol.10, Iss.4-5, 1999-07, pp. : 659-665

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Total quality management and marketing

By Lai Kee-Hung   Weerakoon Thilaka S.  

Total Quality Management, Vol. 8, Iss. 2-3, 1997-06 ,pp. : 209-209

Routledge Ltd

Access to resources Recommend Favorite

Not so strange bedfellows: marketing and total quality management

By Fram Eugene H  

Managing Service Quality, Vol. 5, Iss. 1, 1995-01 ,pp. : 50-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Total relationship management (TRM) and total quality management (TQM)

By Zineldin Mosad  

Managerial Auditing Journal, Vol. 15, Iss. 1-2, 2000-01 ,pp. : 20-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relationship between total quality management and the focus of project management practices

By Bryde David James   Robinson Lynne  

The TQM Magazine, Vol. 19, Iss. 1, 2007-01 ,pp. : 50-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relationship between total quality management practices and organizational culture

By Prajogo Daniel I   McDermott Christopher M  

International Journal of Operations & Production Management, Vol. 25, Iss. 11, 2005-11 ,pp. : 1101-1122

Emerald Group Publishing Ltd

Access to resources Recommend Favorite