A hybrid conjoint model for the identification of the UK supermarket choice determinants: an exploratory study

By Saridakis Charalabos  

The International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 2, 2009-05 ,pp. : 103-133

Routledge Ltd

Access to resources Recommend Favorite

A hybrid model for export market opportunity analysis

By Sheng Shirley Ye   Mullen Michael R.  

International Marketing Review, Vol. 28, Iss. 2, 2011-04 ,pp. : 163-182

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Model for Controlling Social Desirability Bias by Direct and Indirect Questioning

By Jo M-s.  

Marketing Letters, Vol. 8, Iss. 4, 1997-10 ,pp. : 429-437

Springer Publishing Company

Access to resources Recommend Favorite

Improving the accuracy of forward exchange rate forecasts by correcting for prior bias

By Kremer Robert   Shaffer Sherrill  

Applied Financial Economics, Vol. 17, Iss. 18, 2007-12 ,pp. : 1469-1478

Routledge Ltd

Access to resources Recommend Favorite

Targeted promotions using scanner panel data

By Ghosh Amit K  

Journal of Product and Brand Management, Vol. 6, Iss. 6, 1997-06 ,pp. : 405-416

Emerald Group Publishing Ltd

Access to resources Recommend Favorite