Author: Tuominen Matti Hyvönen Saara
Publisher: Routledge Ltd
ISSN: 1466-4402
Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.3, 2004-07, pp. : 277-293
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The role of marketing capability in innovation-based competitive strategy
Journal of Strategic Marketing, Vol. 11, Iss. 1, 2003-03 ,pp. :
By Tollin Karin
Journal of Strategic Marketing, Vol. 16, Iss. 5, 2008-12 ,pp. :
By Lertpachin Chaiyutha Wingwon Boonthawan Noithonglek Thanakorn
Journal of Strategic Marketing, Vol. 21, Iss. 4, 2013-07 ,pp. :