Organizational Innovation Capability: A Driver for Competitive Superiority in Marketing Channels

Author: Tuominen Matti   Hyvönen Saara  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.3, 2004-07, pp. : 277-293

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract