Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands

By Verhoef Peter C   Nijssen Edwin J   Sloot Laurens M  

European Journal of Marketing, Vol. 36, Iss. 11-12, 2002-11 ,pp. : 1309-1326

Emerald Group Publishing Ltd

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Innovation and the market share of private labels

By Martos-Partal Mercedes  

Journal of Marketing Management, Vol. 28, Iss. 5-6, 2012-05 ,pp. : 695-715

Routledge Ltd

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Effects of intra-brand competition between private labels and manufacturer brands: Empirical results from the Italian market

By Fornari Edoardo   Grandi Sebastiano   Fornari Daniele  

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 5, 2011-12 ,pp. : 541-554

Routledge Ltd

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Perceptual categorization of private labels and national brands

By Nenycz-Thiel Magda   Romaniuk Jenni  

Journal of Product and Brand Management, Vol. 18, Iss. 4, 2009-07 ,pp. : 251-261

Emerald Group Publishing Ltd

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Measuring private labels brand equity: a consumer perspective

By Cuneo Andres   Lopez Pilar   Yagüe Maria Jesus  

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 952-964

Emerald Group Publishing Ltd

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