Hedonic and utilitarian shopper types in evolved and created retail agglomerations

Author: Teller Christoph   Reutterer Thomas   Schnedlitz Peter  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.18, Iss.3, 2008-07, pp. : 283-309

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Abstract