Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products

Author： Kumar Archana   Fairhurst Ann   Kim Youn-Kyung  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.21, Iss.4, 2011-09, pp. : 323-341

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