The role of advertiser motives in consumer evaluations of 'responsibility' messages from the alcohol industry

Author： Atkin J. L.   McCardle M.   Newell S. J.  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.14, Iss.4, 2008-09, pp. : 315-335

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer's value for informational role of agent in service industry

By Trivedi Minakshi   Morgan Michael S.   Desai Kalpesh Kaushik  

Journal of Services Marketing, Vol. 22, Iss. 2, 2008-04 ,pp. : 149-159

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

By Ramasamy Bala   Yeung Matthew   Au Alan  

Journal of Business Ethics, Vol. 91, Iss. 1, 2010-02 ,pp. : 61-72

Springer Publishing Company

Access to resources Recommend Favorite

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

By Walker Matthew  

Journal of Business Ethics, Vol. 95, Iss. 4, 2010-09 ,pp. : 659-680

Springer Publishing Company

Access to resources Recommend Favorite

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

By Marin Longinos  

Journal of Business Ethics, Vol. 84, Iss. 1, 2009-01 ,pp. : 65-78

Springer Publishing Company

Access to resources Recommend Favorite

Consumer evaluations of brand imitations

By d'Astous Alain   Gargouri Ezzedine  

European Journal of Marketing, Vol. 35, Iss. 1-2, 2001-02 ,pp. : 153-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite