Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail

Author： Amos Clinton Paswan Audhesh

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.15, Iss.4, 2009-09, pp. : 247-265

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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