An Analysis of Headquarters Executive Involvement in International Advertising

By Jr. J.R. Wills   Jr. J.K. Ryans  

European Journal of Marketing, Vol. 11, Iss. 8, 1993-12 ,pp. : 577-584

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International advertising strategy: the standardisation question in manager studies: Patterns in four decades of past research and directions for future knowledge advancement

By Fastoso Fernando   Whitelock Jeryl  

International Marketing Review, Vol. 24, Iss. 5, 2007-09 ,pp. : 591-605

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Models of advertising standardisation and adaptation: it's time to move the debate forward

By Krolikowska Ewa   Kuenzel Sven  

The Marketing Review, Vol. 8, Iss. 4, 2008-12 ,pp. : 383-394

Westburn Publishers Ltd

Access to resources Recommend Favorite

International marketing adaptation versus standardisation of multinational companies

By Vrontis Demetris   Thrassou Alkis   Lamprianou Iasonas  

International Marketing Review, Vol. 26, Iss. 4-5, 2009-07 ,pp. : 477-500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global Marketing and the Case for International Product Standardisation

By Whitelock Jeryl M.  

European Journal of Marketing, Vol. 21, Iss. 9, 1993-12 ,pp. : 32-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite