Author: Varey Richard J.
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.4, Iss.3, 1998-09, pp. : 177-190
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. :