Word of mouth: measuring the power of individual messages

By Sweeney Jillian C.   Soutar Geoffrey N.   Mazzarol Tim  

European Journal of Marketing, Vol. 46, Iss. 1-2, 2012-02 ,pp. : 237-257

Emerald Group Publishing Ltd

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Word-of-mouth communication in the service marketplace

By Mangold W Glynn   Miller Fred   Brockway Gary R  

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

Emerald Group Publishing Ltd

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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

By Meuter Matthew L.  

Services Marketing Quarterly, Vol. 34, Iss. 3, 2013-07 ,pp. : 240-256

Routledge Ltd

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Service recovery attributions and word-of-mouth intentions

By Swanson Scott R   Kelley Scott W  

European Journal of Marketing, Vol. 35, Iss. 1-2, 2001-02 ,pp. : 194-211

Emerald Group Publishing Ltd

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The effect of inconsistent word-of-mouth during the service encounter

By Wang Xuehua  

Journal of Services Marketing, Vol. 25, Iss. 4, 2011-07 ,pp. : 252-259

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