Period of time: 2015年3期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 6,issue 3
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Placements as mediators of brand salience within a UK cinema audience
By Johnstone Emma,Dodd Christopher A. in (2000)
Journal of Marketing Communications,volume 6,issue 3 , Vol. 6, Iss. 3, 2000-09 , pp.Conceptualizing the country of origin of brand
By Phau Ian,Prendergast Gerard in (2000)
Journal of Marketing Communications,volume 6,issue 3 , Vol. 6, Iss. 3, 2000-09 , pp.Taiwanese students' attitudes towards and beliefs about advertising
Journal of Marketing Communications,volume 6,issue 3 , Vol. 6, Iss. 3, 2000-09 , pp.Measuring word of mouth: the questions of who and when?
By Christiansen Tim,Tax Stephen S. in (2000)
Journal of Marketing Communications,volume 6,issue 3 , Vol. 6, Iss. 3, 2000-09 , pp.