Period of time: 2015年1期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 8,issue 1
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By Garber Lawrence L.,Dotson Michael J. in (2002)
Journal of Marketing Communications,volume 8,issue 1 , Vol. 8, Iss. 1, 2002-03 , pp.Crisis in the meat industry: a values-based approach to communications strategy
By Baker Susan,Thompson Keith E.,Palmer-Barnes David in (2002)
Journal of Marketing Communications,volume 8,issue 1 , Vol. 8, Iss. 1, 2002-03 , pp.A post-modern perspective on advertisements and their analysis
By Proctor Stella,Proctor Tony,Papasolomou-Doukakis Ioanna in (2002)
Journal of Marketing Communications,volume 8,issue 1 , Vol. 8, Iss. 1, 2002-03 , pp.Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
Journal of Marketing Communications,volume 8,issue 1 , Vol. 8, Iss. 1, 2002-03 , pp.8th International Conference on Corpor@te and M@rketing Communications (CMC)
Journal of Marketing Communications,volume 8,issue 1 , Vol. 8, Iss. 1, 2002-03 , pp.