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Emerald Group Publishing Ltd

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The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

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Journal of Services Marketing, Vol. 16, Iss. 3, 2002-06 ,pp. : 201-222

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Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs

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European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. : 188-212

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Market orientation and business performance: some European evidence

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International Marketing Review, Vol. 13, Iss. 1, 1996-01 ,pp. : 5-18

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