Engendering a market orientation: exploring the invisible role of leaders' personal values

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.15, Iss.2-3, 2007-05, pp. : 79-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Measuring Market Orientation: Exploring a Market Oriented Approach

By Harris L.C.

Journal of Market-Focused Management, Vol. 5, Iss. 3, 2002-09 ,pp. : 239-270

Springer Publishing Company

Access to resources Recommend Favorite

Exploring accounting and market orientation: an interfunctional case study

By Inglis Robert M.

Journal of Marketing Management, Vol. 24, Iss. 7-8, 2008-09 ,pp. : 687-710

Routledge Ltd

Access to resources Recommend Favorite

Impact of Job Satisfaction and Personal Values on the Work Orientation of Chinese Accounting Practitioners

By Lan George

Journal of Business Ethics, Vol. 112, Iss. 4, 2013-02 ,pp. : 627-640

Springer Publishing Company

Access to resources Recommend Favorite

Exploring the relationship between individual values and the customer orientation of front-line employees

Journal of Marketing Management, Vol. 29, Iss. 15-16, 2013-11 ,pp. : 1653-1679

Routledge Ltd

Access to resources Recommend Favorite

Role of entrepreneurship and market orientation in firms' success

By González-Benito Óscar González-Benito Javier Muñoz-Gallego Pablo A.

European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. : 500-522

Emerald Group Publishing Ltd

Access to resources Recommend Favorite