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Journal of Strategic Marketing,volume 15,issue 2-3 (05-2014)

Period of time： 2014年2-3期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Strategic Marketing,volume 15,issue 2-3

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By Piercy Nigel F.,Strong Carolyn A. in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 77-78

Abstract Access to resources Recommend Favorite

Engendering a market orientation: exploring the invisible role of leaders' personal values

By Gao Yuhui,Bradley Frank in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 79-89

Abstract Access to resources Recommend Favorite

The role of resources in achieving target competitive positions

By Attia Samaa Taher,Hooley Graham in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 91-119

Abstract Access to resources Recommend Favorite

Within-country ethnic differences and product positioning: a comparison of the perceptions of two British sub-cultures

By Pankhania Asha,Lee Nick,Hooley Graham in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 121-138

Abstract Access to resources Recommend Favorite

Gaining and losing market share and returns: a competitive dynamics model

By Williams Scott David in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 139-148

Abstract Access to resources Recommend Favorite

The contribution of intangible assets and expenditures to shareholder value

By Heiens Richard A.,Leach Robert T.,Mcgrath Leanne C. in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 149-159

Abstract Access to resources Recommend Favorite

The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs

By Furrer Olivier,Alexandre Maria Tereza,Sudharshan D. in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 161-183

Abstract Access to resources Recommend Favorite

Framing the problematic relationship between the marketing and operations functions

By Piercy Niall in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 185-207

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Key account planning: benefits, barriers and best practice

By Ryals Lynette,Rogers Beth in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 209-222

Abstract Access to resources Recommend Favorite

A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers

By Thorpe Eleri R.,Morgan Robert E. in (2007)

Journal of Strategic Marketing,volume 15,issue 2-3 , Vol. 15, Iss. 2-3, 2007-05 , pp. 223-236

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