Towards an application of option pricing theory in the valuation of customer relationships

Author: Levett Peter   Page Michael   Nel Deon   Pitt Leyland   Berthon Pierre   Money Arthur  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.7, Iss.4, 1999-12, pp. : 275-284

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Abstract