Journal of Strategic Marketing,volume 7,issue 4  (12-2014)

Period of time： 2014年4期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 7,issue 4

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Editorial

By in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 211-213

Routledge Ltd

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Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework

By Olavarrieta Sergio,Friedmann Roberto in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 215-228

Routledge Ltd

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Market orientation and the innovative culture: a preliminary empirical examination

By Conrad Craig A. in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 229-236

Routledge Ltd

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Environment and strategy as antecedents for marketing effectiveness and organizational performance

By Mavondo Felix T. in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 237-250

Routledge Ltd

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The impact of information distortion within the context of implementing and sustaining a market orientation

By Bettis-Outland Harriette in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 251-263

Routledge Ltd

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A game theoretic perspective on market-oriented versus innovative strategic choice

By Kleindl Brad in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 265-274

Routledge Ltd

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Towards an application of option pricing theory in the valuation of customer relationships

By Levett Peter,Page Michael,Nel Deon,Pitt Leyland,Berthon Pierre,Money Arthur in (1999)

Journal of Strategic Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 1999-12 , pp. 275-284

Routledge Ltd

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Total 7 item(s)