Consumers’ attitude towards social media advertising and their behavioural response

Author: Boateng Henry   Okoe Abednego Feehi  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 2040-7130|9|4|299-312

ISSN: 2040-7122

Source: Journal of Research in Interactive Marketing, Vol.9, Iss.4, 2015-10, pp. : 299-312

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Abstract