Relationship between direct-to-consumer advertising and consumers' decision-making

Author： Sharabati Abdel-Aziz Ahmad   Khraim Hamzeh Salim   Khateeb Rami Atta  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.8, Iss.2, 2014-05, pp. : 178-192

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