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Publisher: Westburn Publishers Ltd
Founded in: 2000
Total resources: 26
ISSN: 1469-347x
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Marketing Review
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Evidence on customer loyalty relationships: An appraisal
By Srivastava Medha,Rai Alok Kumar in (2015)
The Marketing Review , Vol. 15, Iss. 1, 2015-0 , pp.![](/images/ico/ico5.png)
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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
By Abed Salma S.,Dwivedi Yogesh K.,Williams Michael D. in (2015)
The Marketing Review , Vol. 15, Iss. 1, 2015-0 , pp.![](/images/ico/ico5.png)
Fostering a motivational perspective of customer-based brand equity
By Ponnam Abhilash,Balaji M.S.,Dawra Jagrook in (2015)
The Marketing Review , Vol. 15, Iss. 1, 2015-0 , pp.![](/images/ico/ico5.png)
Perceived service quality models: Are they still relevant?
By Polyakova Olga,Mirza Mohammed in (2015)
The Marketing Review , Vol. 15, Iss. 1, 2015-0 , pp.![](/images/ico/ico5.png)
An inspiring resource for developing personal branding phenomena
The Marketing Review , Vol. 15, Iss. 1, 2015-0 , pp.![](/images/ico/ico5.png)
The myth of consumer sovereignty: An exploratory study
By Tobacyk Jerome J.,Sharma Dheeraj in (2015)
The Marketing Review , Vol. 15, Iss. 2, 2015-0 , pp.![](/images/ico/ico5.png)
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Challenges of brand equity development for experience brands: A conceptual framework
The Marketing Review , Vol. 15, Iss. 1, 2015-0 , pp.![](/images/ico/ico5.png)
Information search behaviour of service consumers: Review and future directions
By Medhavi Sanjay,Medhavi Sanjay in (2015)
The Marketing Review , Vol. 15, Iss. 2, 2015-0 , pp.