Author： Srivastava Medha Rai Alok Kumar
Publisher： Westburn Publishers Ltd
ISSN： 1469-347x
Source： The Marketing Review, Vol.15, Iss.1, 2015-0, pp. : 83-115
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Journal of Consumer Marketing, Vol. 15, Iss. 5, 1998-05 ,pp. :
The evolution of customer loyalty strategy
Journal of Consumer Marketing, Vol. 22, Iss. 5, 2005-05 ,pp. :
The four Cs of customer loyalty
Marketing Intelligence & Planning, Vol. 23, Iss. 6, 2005-10 ,pp. :