The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party

Author： Colliander Jonas   Erlandsson Susanna  

Publisher： Routledge Ltd

E-ISSN： 1466-4445|21|2|110-124

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.2, 2015-03, pp. : 110-124

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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