The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes

By Tsarenko Yelena   Tojib Dewi  

Journal of Marketing Management, Vol. 28, Iss. 9-10, 2012-08 ,pp. : 1217-1239

Routledge Ltd

Access to resources Recommend Favorite

The role of affiliation, attractiveness and personal connection in consumer-company identification

By Marín Longinos   Maya Salvador Ruiz de  

European Journal of Marketing, Vol. 47, Iss. 3-4, 2013-03 ,pp. : 655-673

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of personal cultural orientation in consumer ethnocentrism among Indian consumers

By Kumar Archana   Fairhurst Ann   Kim Youn-Kyung  

Journal of Indian Business Research, Vol. 5, Iss. 4, 2013-11 ,pp. : 235-250

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

By Ramasamy Bala   Yeung Matthew   Au Alan  

Journal of Business Ethics, Vol. 91, Iss. 1, 2010-02 ,pp. : 61-72

Springer Publishing Company

Access to resources Recommend Favorite

Engendering a market orientation: exploring the invisible role of leaders' personal values

By Gao Yuhui   Bradley Frank  

Journal of Strategic Marketing, Vol. 15, Iss. 2-3, 2007-05 ,pp. : 79-89

Routledge Ltd

Access to resources Recommend Favorite