The role of uniqueness in destination branding: the case of historical Portsmouth harbor

Author: Jaffry Shabbar   Sizeland Faye   Cox Adam  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-888X|10|2|198-213

ISSN: 1450-2194

Source: EuroMed Journal of Business, Vol.10, Iss.2, 2015-07, pp. : 198-213

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Abstract