The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Author: Slevitch Lisa   Larzelere Robert  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-1049|27|4|670-689

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.27, Iss.4, 2015-05, pp. : 670-689

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Abstract