Service-based vs. goods-based positioning of the product concept

Author： Ugolini Marta Maria   Cobelli Nicola   Gill Liz  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1754-274X|27|2|247-255

ISSN： 1754-2731

Source： The TQM Journal, Vol.27, Iss.2, 2015-03, pp. : 247-255

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