Moving from product-based to service-based business strategies: Services categorisation schemes for the automotive industry

Author： Godlevskaja Olga Iwaarden Jos van Wiele Ton van der

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-671X

Source： International Journal of Quality & Reliability Management, Vol.28, Iss.1, 2011-01, pp. : 62-94

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