The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|742-6046|11|1049-1060

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.742-6046, Iss.11, 2015-11, pp. : 1049-1060

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