Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics

Publisher: IGI Global_journal

E-ISSN: 1947-9255|6|3|48-69

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.6, Iss.3, 2015-07, pp. : 48-69

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract