Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience
Publisher: IGI Global_journal
E-ISSN: 1935-5696|8|4|1-16
ISSN: 1935-5688
Source: International Journal of Information Systems in the Service Sector (IJISSS), Vol.8, Iss.4, 2016-10, pp. : 1-16
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Abstract