Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context

Author： Prugsamatz Sunita   Heaney Joo-Gim   Alpert Frank  

Publisher： Routledge Ltd

ISSN： 0884-1241

Source： Journal of Marketing for Higher Education, Vol.17, Iss.1, 2007-08, pp. : 17-47

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