Building Loyal Relationships Between Customers and Providers: A Focus on Resource Investments

Author： Morais Duarte B. Dorsch Michael J. Backman Sheila J.

ISSN： 1054-8408

Source： Journal of Travel & Tourism Marketing, Vol.18, Iss.1, 2005-04, pp. : 49-57

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Resource Investments Made Between Customers and Provider: A Study of Teenagers' Loyalty to a Summer Camp

By Morais Duarte Kerstetter Deborah Lin Yin S. Mowen Andrew J

Journal of Travel & Tourism Marketing, Vol. 21, Iss. 1, 2007-06 ,pp. : 1-12

Haworth Press

Access to resources Recommend Favorite

Southwest Airlines: redefining relationships with customers

By T Kippenberger

The Antidote, Vol. 3, Iss. 5, 1998-05 ,pp. : 38-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customers' Perception of Value in Financial Services Relationships: A Spanish Case

By Camarero Izquierdo Carmen San JosÃ‰ Rebeca RodrÃguez Silvia

Journal of International Consumer Marketing, Vol. 19, Iss. 1, 2006-10 ,pp. : 57-79

Haworth Press

Access to resources Recommend Favorite

The Metrics of Relationships: Measuring Satisfaction, Loyalty and Profitability of Relational Customers

By Sharma Arun

Journal of Relationship Marketing, Vol. 6, Iss. 2, 2007-08 ,pp. : 33-50

Haworth Press

Access to resources Recommend Favorite

Advancing Destination Competitiveness Research: Comparison Between Tourists and Service Providers

By Bahar Ozan Kozak Metin

Journal of Travel & Tourism Marketing, Vol. 22, Iss. 2, 2007-09 ,pp. : 61-71

Haworth Press

Access to resources Recommend Favorite