Toward Assessing Supplier Value: Usage and Importance of Supplier Selection, Retention, and Value-Added Criteria

Author: Siguaw Judy A.   Simpson Penny M.  

Publisher: Haworth Press

ISSN: 1046-669X

Source: Journal of Marketing Channels, Vol.11, Iss.2-3, 2004-03, pp. : 3-31

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Abstract