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By Sherman Claire   Quester Pascale  

Journal of Promotion Management, Vol. 11, Iss. 2-3, 2006-03 ,pp. : 61-89

Haworth Press

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The Effect of Media Involvement on Print Advertising Effectiveness

By Tipps Steven W   Berger Paul D   Weinberg Bruce D.  

Journal of Promotion Management, Vol. 12, Iss. 2, 2006-06 ,pp. : 53-75

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Purchase Attributes of Wine Consumers with Low Involvement

By Barber Nelson   Ismail Joseph   Dodd Tim  

Journal of Food Products Marketing, Vol. 14, Iss. 1, 2007-10 ,pp. : 69-86

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The Role of Involvement in Country-of-Origin Effects on Product Evaluation: Situational and Enduring Involvement

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Journal of International Consumer Marketing, Vol. 17, Iss. 2-3, 2005-06 ,pp. : 51-72

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On Toyota's Misstep in Advertising Its Land Cruiser SUV in Beijing: A Distortion of Consumers' Sociolinguistic System

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Journal of International Consumer Marketing, Vol. 18, Iss. 4, 2006-10 ,pp. : 61-78

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