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By Cochrane Lucy   Quester Pascale  

Journal of International Consumer Marketing, Vol. 17, Iss. 2-3, 2005-06 ,pp. : 7-32

Haworth Press

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A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising

By Paek Hye-Jin   Nelson Michelle R.  

Journal of Promotion Management, Vol. 13, Iss. 1-2, 2007-11 ,pp. : 145-167

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The Effect of Media Involvement on Print Advertising Effectiveness

By Tipps Steven W   Berger Paul D   Weinberg Bruce D.  

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Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?

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The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels

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