Exploring the Materialism and Conformity Motivations of Chinese Pirated Product Buyers

Author: Cheung Wah-Leung   Prendergast Gerard  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.18, Iss.3, 2006-06, pp. : 7-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract