Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior A Case from South Korea

Author: Kwak Hyokjin   Zinkhan George M.   DeLorme Denise E.   Larsen Trina  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.18, Iss.3, 2006-06, pp. : 57-80

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Abstract