Related content

Stemming the tide: dealing with the imbalance of customer relationship quality with the key contact employee versus with the firm

By Wang Sijun   Davis Lenita  

Journal of Services Marketing, Vol. 22, Iss. 7, 2008-10 ,pp. : 533-549

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The drivers of customer orientation: an exploration of relational, human resource and procedural tactics

By Strong Carolyn A.   Harris Lloyd C.  

Journal of Strategic Marketing, Vol. 12, Iss. 3, 2004-09 ,pp. : 183-204

Routledge Ltd

Access to resources Recommend Favorite

Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships

By Lefaix-Durand Aurélia   Kozak Robert  

Journal of Marketing Management, Vol. 25, Iss. 9-10, 2009-11 ,pp. : 1003-1025

Routledge Ltd

Access to resources Recommend Favorite

The effects of relationship quality on customer retaliation

By Grégoire Yany  

Marketing Letters, Vol. 17, Iss. 1, 2006-01 ,pp. : 31-46

Springer Publishing Company

Access to resources Recommend Favorite

A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

By Tse Alan C.B.   Sin Leo Y.M.   Yau Oliver H.M.   Lee Jenny S.Y.   Chow Raymond  

European Journal of Marketing, Vol. 38, Iss. 9-10, 2004-09 ,pp. : 1158-1172

Emerald Group Publishing Ltd

Access to resources Recommend Favorite