Marketing research, market orientation and customer relationship management: a framework and implications for service providers

Author： Javalgi Rajshekhar (Raj) G.   Martin Charles L.   Young Robert B.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.20, Iss.1, 2006-01, pp. : 12-23

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