Outsourcing of customer relationship management: implications for customer satisfaction

By Graf Michael   Schlegelmilch Bodo B.   Mudambi Susan M.   Tallman Stephen  

Journal of Strategic Marketing, Vol. 21, Iss. 1, 2013-02 ,pp. : 68-81

Routledge Ltd

Access to resources Recommend Favorite

Marketing research, market orientation and customer relationship management: a framework and implications for service providers

By Javalgi Rajshekhar (Raj) G.   Martin Charles L.   Young Robert B.  

Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 12-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

CRM to social CRM: the integration of new technologies into customer relationship management

By Choudhury Musfiq Mannan   Harrigan Paul  

Journal of Strategic Marketing, Vol. 22, Iss. 2, 2014-02 ,pp. : 149-176

Routledge Ltd

Access to resources Recommend Favorite

The impact of Porter's strategy types on the role of market research and customer relationship management

By Valos Michael J.   Bednall David H.B.   Callaghan Bill  

Marketing Intelligence & Planning, Vol. 25, Iss. 2, 2007-04 ,pp. : 147-156

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer relationship management research (1992-2002): An academic literature review and classification

By Ngai E.W.T.  

Marketing Intelligence & Planning, Vol. 23, Iss. 6, 2005-10 ,pp. : 582-605

Emerald Group Publishing Ltd

Access to resources Recommend Favorite