![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Taylor Steven A. Hunter Gary L. Lindberg Deborah L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0887-6045
Source: Journal of Services Marketing, Vol.21, Iss.4, 2007-07, pp. : 241-252
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Measuring customer-based brand equity
By Lassar Walfried Mittal Banwari Sharma Arun
Journal of Consumer Marketing, Vol. 12, Iss. 4, 1995-04 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)