Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership

Author: Jing-Yu Zhang   Ming Nie   Bing-Sheng Yan   Xing-Dong Wang  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.42, Iss.5, 2014-06, pp. : 721-730

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