Heterogeneity of customers of personal image services: a segmentation based on value co-creation

Author： Cossío Silva F.   Revilla Camacho M.   Vega Vázquez M.  

Publisher： Springer Publishing Company

ISSN： 1554-7191

Source： International Entrepreneurship and Management Journal, Vol.9, Iss.4, 2013-12, pp. : 619-630

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Key strategies for the successful involvement of customers in the co-creation of new technology-based services

By Kristensson Per   Matthing Jonas   Johansson Niklas  

International Journal of Service Industry Management, Vol. 19, Iss. 4, 2008-08 ,pp. : 474-491

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding value co-creation in complex services with many actors

By Pinho Nelson   Beirão Gabriela   Patrício Lia   Fisk Raymond P.  

Journal of Service Management, Vol. 25, Iss. 4, 2014-08 ,pp. : 470-493

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Leading the transformation to co-creation of value

By Ramaswamy Venkat  

Strategy and Leadership, Vol. 37, Iss. 2, 2009-03 ,pp. : 32-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-creation and co-profiting in financial services

By Martovoy Andrey  

International Journal of Entrepreneurship and Innovation Management, Vol. 16, Iss. 1-2, 2012-11 ,pp. : 114-135

Inderscience Publishers

Access to resources Recommend Favorite

Value co-creation as a determinant of success in public transport services: A study of the Swiss Federal Railway operator (SBB)

By Gebauer Heiko   Johnson Mikael   Enquist Bo  

Managing Service Quality, Vol. 20, Iss. 6, 2010-11 ,pp. : 511-530

Emerald Group Publishing Ltd

Access to resources Recommend Favorite