Dynamics of price premiums in loyalty programs

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.3-4, 2014-04, pp. : 617-640

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship

By Krishnamurthi L. Papatla P.

Journal of Retailing, Vol. 79, Iss. 2, 2003-01 ,pp. : 121-135

Elsevier

Access to resources Recommend Favorite

Customer loyalty and customer loyalty programs

By Uncles Mark D Dowling Grahame R Hammond Kathy

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Loyalty programs and a sense of community

By Rosenbaum Mark S Ostrom Amy L Kuntze Ronald

Journal of Services Marketing, Vol. 19, Iss. 4, 2005-04 ,pp. : 222-233

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Price promotions and brand loyalty

By Empen Janine Loy Jens-Peter Weiss Christoph

European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. : 736-759

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of loyalty programs in behavioral and affective loyalty

By Gómez Blanca García Arranz Ana Gutiérrez Cillán Jesús Gutiérrez

Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 387-396

Emerald Group Publishing Ltd

Access to resources Recommend Favorite